Home » AI-Powered DevOps: Building Self-Service Infrastructure with Model Context Protocols (MCPs)

AI-Powered DevOps: Building Self-Service Infrastructure with Model Context Protocols (MCPs)

The evolution of intelligent infrastructure management

As demands on development teams intensify, traditional automation is no longer enough. Instead of simply scripting repetitive tasks, AI-powered DevOps introduces systems that understand context, anticipate requirements, and respond proactively to change. This evolution enhances DevOps automation by embedding intelligence into every layer of infrastructure.

At the core of this transformation are Model Context Protocols (MCPs) and MCP Servers. Together, they enable intelligent DevOps integration by delivering context-aware infrastructure. These are systems that not only provision resources but also understand why specific deployment decisions are made. More than blueprints, they are dynamic, intelligent templates that align infrastructure behavior with application intent.

Why traditional cloud operations are failing to scale

Development teams are dealing with unprecedented complexity. Every new microservice, environment, or deployment brings additional cloud resources to manage. But most DevOps and platform teams still rely on tools that require manual intervention for policy enforcement, configuration updates, and security checks.

This manual effort creates friction. It slows delivery, increases the risk of errors, and fails to scale in fast-moving, cloud-native environments.

The rising burden on DevOps teams and platform engineers

Cloud-native development now involves orchestrating across hybrid and multi-cloud setups, each with unique compliance, security, and performance demands. Instead of focusing on product velocity, teams spend hours reviewing infrastructure changes, chasing provisioning delays, and managing reactive issues.

Platform engineers are tasked with enforcing consistency, yet many of their tools still depend heavily on human oversight. This undermines the very efficiency DevOps is meant to deliver.

The shift from manual to AI-augmented operations

The industry is witnessing a profound shift from manual to AI-augmented operations. This isn’t just about simple automation; it’s about infusing artificial intelligence for IT operations (AIOps) and machine learning into every layer of infrastructure management.

This move signifies a leap toward truly automated IT operations, where systems learn, adapt, and predict issues before they arise. AI-powered DevOps enables self-service infrastructure that is both intelligent and scalable.

Understanding Model Context Protocols (MCPs)

Definition and core functionality

Model Context Protocol (MCP) is a standardized protocol for managing and synchronizing shared context across distributed systems, agents, or services. It defines how components interact with a centralized or decentralized context server (MCP server), ensuring consistency, traceability, and interoperability. MCP is foundational in systems that rely on shared state and coordinated workflows, such as multi-agent architectures or context-driven cloud infrastructure.

MCPs in the cloud provide declarative blueprints that define how infrastructure should behave, based on context such as user role, workload type, and environment. They enable platform teams to codify standards, enforce policies, and ensure consistency across environments while empowering developers with safe, self-service provisioning. Unlike traditional Infrastructure as Code (IaC) tools that focus purely on provisioning, MCP servers embed intelligence directly into infrastructure workflows and are critical for robust cloud infrastructure management. 

Key capabilities and components of cloud infrastructure

MCP’s declarative blueprints define not just what infrastructure should exist, but how it should behave based on context, user roles, workload characteristics, environmental conditions, and business policies. Dedicated MCP servers power platform-wide governance by embedding policy-as-code, access control, and usage standards into infrastructure workflows. They provide the structure for unparalleled infrastructure visibility, secure access to sensitive data, and consistent operations across hybrid and multi-cloud setups. This robust framework ensures meticulous governance and consistent policy enforcement, preventing configuration drift and maintaining security posture.

How MCPs differ from legacy infrastructure tools

Traditional tools primarily focus on provisioning infrastructure. MCPs go further by bringing intelligence and control into the lifecycle. The key differentiator lies in their adaptive nature. Where legacy management tools require manual intervention for every edge case, MCPs respond dynamically to changing conditions. They understand that a database deployment in a development environment requires different security controls than the same deployment in production, automatically adjusting configurations while maintaining compliance standards. They respond dynamically to context and user inputs, shifting infrastructure from static templates to context-aware models that can adapt and scale securely. This isn’t about replacing DevOps, it’s about providing an intelligent layer that enhances and automates many of its functions, significantly reducing complexity.

The intelligence layer: AIOps and infrastructure automation

The true power of AI-powered DevOps lies in its intelligence layer, powered by AIOps. AI-powered DevOps platforms leverage predictive analytics, continuous monitoring, and automated remediation to create truly autonomous operations environments.

Continuous monitoring and drift detection

AIOps tools enable continuous monitoring and provide real-time infrastructure visibility.  When configurations deviate from approved standards, automated tools immediately identify discrepancies and trigger remediation workflows. This proactive approach prevents security vulnerabilities and compliance violations before they impact production systems.

Predictive analytics for resource optimization

Using AI-powered algorithms, AIOps platforms perform predictive analytics for resource optimization. By analyzing historical patterns and current usage trends, AI-powered systems can predict resource needs, optimize costs, and prevent performance bottlenecks before they affect user experience. This capability is particularly valuable for cloud cost optimization, where predictive scaling can reduce cloud spending by significantly while maintaining service quality.

Automated remediation and anomaly response

When anomalies are detected, AIOps platforms initiate automated remediation. These automated tools are designed to respond instantly to issues, resolving them without human intervention. This proactive approach significantly reduces downtime and enhances system reliability. These AIOps solutions are a cornerstone of autonomous operations.

Root cause analysis without human intervention

One of the most powerful aspects of artificial intelligence for IT operations is its ability to perform root cause analysis without human intervention. When anomalies occur, AIOps platforms can trace problems to their source, implement fixes, and document resolutions for future reference. This autonomous problem-solving capability dramatically reduces mean time to resolution while freeing operations teams to focus on strategic initiatives.

Self-service infrastructure: transforming the developer experience

MCPs fundamentally transform the developer experience, empowering them with unparalleled autonomy. Self-service infrastructure platforms enable development teams to provision resources, deploy applications, and manage environments without depending on operations teams for routine tasks.

Infrastructure on-demand: the new developer workflow

Developer self-service capabilities transform the traditional development process from a ticket-based system to an on-demand, infrastructure-as-a-service model. Developers can spin up testing environments, deploy applications, and scale resources through intuitive developer portals that abstract away infrastructure complexity while maintaining security and compliance standards.

Policy enforcement without manual gatekeeping

Policy enforcement becomes automatic rather than manual. Instead of requiring DevOps teams to review every infrastructure change, MCPs embed governance directly into provisioning workflows. Developers receive immediate feedback on policy violations, security concerns, or resource limitations, enabling them to self-correct without external intervention.

Accelerating CI/CD through intelligent automation

The integration of intelligent automation directly accelerates CI/CD pipelines. By automating infrastructure provisioning and configuration based on defined policies, it ensures high quality testing and deployment, significantly enhancing overall DevOps automation.

Implementing AI-powered MCPs: real-world applications

The practical applications of AI-powered MCPs are vast and impactful. Some such application are:

Multi-cloud standardization and governance

Forward-thinking organizations are already implementing AI-powered infrastructure management with remarkable results. Multi-cloud standardization efforts that previously required months of manual configuration now deploy consistently across hybrid cloud environments within hours, with automated governance ensuring compliance across all platforms.

DevSecOps: integrating security into infrastructure workflows

MCPs inherently support DevSecOps by integrating security directly into infrastructure workflows. By embedding security controls directly into infrastructure workflows, organizations can achieve secure deployment practices without sacrificing development velocity. Automated tools scan for vulnerabilities, enforce security policies, and maintain audit trails without requiring security team intervention for routine deployments.

FinOps integration: budget-aware resource provisioning

Integrating MCPs with FinOps principles enables budget-aware resource provisioning. They provide deep cloud visibility into cloud spending and optimize resource allocation, leading to significant cloud cost optimization.

Scaling operations without team expansion

One of the most compelling benefits is the ability to scale operations without team expansion. AI-powered DevOps and self-service infrastructure mean that DevOps teams can manage a larger, more complex infrastructure with the same number of personnel, effectively multiplying their impact. This is how Naviteq helps customers scale faster without increasing team size.

Strategic roadmap: adopting MCPs and AIOps

Adopting AI-powered MCPs and AIOps requires a strategic approach.

Starting with existing IaC assets and configurations

Organizations don’t need to abandon existing investments to embrace AI-powered DevOps. Organizations can begin by integrating MCPs with their existing infrastructure as code (IaC) assets and configurations, leveraging their current management tools as a starting point. The most successful implementations begin with current Infrastructure as Code assets and configurations, gradually layering intelligence and automation capabilities over existing management tools.

Integrating with GitOps and CI/CD pipelines

GitOps integration provides a natural starting point, allowing teams to incorporate AI-powered policy enforcement and automated remediation into existing CI/CD pipelines. This ensures that infrastructure changes are managed like code, with automated tools facilitating testing and deployment, further enhancing DevOps automation. This minimizes disruption while demonstrating value through improved deployment reliability and reduced manual intervention requirements.

Implementing developer portals incrementally

Developer portals can be implemented incrementally, starting with simple resource provisioning capabilities and gradually expanding to include advanced features like automated scaling, security scanning, and performance optimization. This approach allows teams to build confidence in AI-powered systems while maintaining operational stability.

Measuring success: key metrics for AI-powered infrastructure

Success metrics should focus on both operational efficiency and developer productivity. Key indicators include reduced deployment lead times, decreased manual intervention requirements, improved resource utilization, and enhanced developer satisfaction scores. These metrics demonstrate the business value of AI-powered infrastructure while identifying areas for continued improvement.

Benefits of intelligent infrastructure management

The benefits of embracing intelligent infrastructure management are transformative.

Enhanced developer autonomy and productivity

Developers experience enhanced autonomy and productivity, accelerating the entire development process and improving their overall developer experience, leading to faster software delivery.

Automated compliance and governance

With automated compliance and governance built into MCPs, organizations can confidently manage sensitive data, knowing that their infrastructure management adheres to strict policies, all facilitated by robust DevOps automation.

Real-time visibility across cloud environments

Real-time infrastructure visibility across diverse cloud architectures is no longer a luxury but a standard. This comprehensive view, powered by automated IT operations, enables proactive decision-making and rapid problem resolution.

Reduction in platform overhead and technical debt

The adoption of AIOps solutions and AI-powered infrastructure leads to a significant reduction in platform overhead and technical debt, as intelligent management tools streamline operations and minimize manual intervention.

Common pitfalls and how to avoid them

While the benefits are clear, it’s important to be aware of potential pitfalls. They are as follows:

Balancing flexibility and control in a self-service model

A key challenge is balancing flexibility and control in a self-service model. Establishing clear guardrails and robust policy enforcement mechanisms within MCPs is crucial to prevent unmanaged sprawl.

Establishing clear governance models early

Establishing clear governance models early in the adoption process is paramount. This ensures that all teams understand their roles and responsibilities within the new self-service framework.

Training teams for self-service success

Comprehensive training for all teams is essential to ensure they can effectively leverage self-service capabilities and understand the underlying principles of AI-powered infrastructure.

Integrating AIOps as a core design principle

AIOps should not be an afterthought but integrated as a core design principle. Leveraging AIOps tools from the outset provides continuous infrastructure visibility to the operations team, enabling predictive capabilities and automated responses. It’s often wise to get help from industry professionals at Naviteq who have decades of experience in the field to avoid falling into common pitfalls. Naviteq’s team of experts can help you develop a tailor-made strategy and integrate MCP-based intelligence into your cloud infrastructure.

The future of DevOps: AI-powered infrastructure intelligence

The future of DevOps is undeniably intertwined with AI-powered infrastructure intelligence.

Beyond automation: toward autonomous operations

Cloud infrastructures are moving beyond simple automation toward truly autonomous operations, where AI and machine learning enable systems to self-optimize and self-heal, guided by advanced predictive analytics and sophisticated cloud management strategies. The transformation toward AI-powered DevOps represents more than technological evolution, it’s a fundamental reimagining of how organizations approach infrastructure management. Rather than replacing DevOps teams, this approach amplifies their capabilities, enabling platform engineers to focus on strategic initiatives while AI handles routine operational tasks.

The changing role of platform engineers and development teams

The role of platform engineers and development teams will evolve from reactive problem-solvers to strategic architects, focusing on designing and optimizing the intelligent infrastructure itself, leveraging AIOps platforms to their full potential. DevOps teams become architects of autonomous systems rather than operators of manual processes.

Naviteq’s vision for AI-powered infrastructure at scale

At Naviteq, our vision for AI-powered infrastructure at scale is to empower organizations with unparalleled customer experience through highly efficient and automated IT operations. We believe in creating resilient, self-optimizing systems that enable innovation and drive business growth. This isn’t just about cost savings, it’s about unlocking innovation potential that was previously constrained by infrastructure limitations.

Take the next step with Naviteq

AI-powered DevOps isn’t about replacing people. It’s about amplifying human expertise with systems that understand context and adapt in real time. Model Context Protocol servers represent this next step—enabling infrastructure that configures and optimizes itself.

Organizations that adopt intelligent cloud infrastructure management models now will innovate faster, reduce time-to-market, and create better developer experiences. At Naviteq, we help engineering teams build self-service, AI-augmented infrastructure. Our experts bring the strategy and tools needed to streamline operations and scale with confidence.

Want to explore what this could look like for your team?

Schedule a consultation with our DevOps experts to map your next move.

Frequently Asked Questions

AI-driven DevOps integrates artificial intelligence into DevOps workflows to enhance automation, predictive analytics, and autonomous operations. It enables infrastructure to respond dynamically to changing conditions, reducing manual intervention and accelerating delivery cycles.

Many aspects of DevOps are already being automated by AI, especially in monitoring, deployment, incident response, and configuration drift detection. AI doesn’t replace DevOps engineers—it enhances their productivity by handling repetitive and reactive tasks.

 

AI can be used in continuous delivery (CD) pipelines to optimize release timing, detect anomalies in builds, automate testing, and enforce compliance policies. Integrating AI into CI/CD ensures more resilient and efficient software delivery cycles.

AI CDs refer to the use of Artificial Intelligence in continuous delivery systems. These systems leverage ML algorithms to predict deployment risks, optimize rollouts, and automatically manage infrastructure changes during delivery.

AI/ML in DevOps can be applied to analyze logs, detect anomalies, predict failures, automate root cause analysis, and optimize resource allocation. It transforms reactive operations into proactive, intelligent workflows.

Generative AI can assist in writing infrastructure code, generating test scripts, creating incident responses, or simulating user behavior for QA testing. Tools like GitHub Copilot and custom LLMs accelerate development while maintaining quality.

AI can automate deployment decision-making by analyzing success/failure patterns, suggesting optimal release windows, and managing blue/green or canary deployments based on real-time data.

Azure DevOps supports AI integrations through Azure Monitor, Application Insights, and third-party AIOps tools. These enhance monitoring, predict issues, and integrate machine learning models for smarter pipeline automation.

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Privacy Policy

1. Introduction

Naviteq is committed to protecting the privacy rights of data subjects.

“Naviteq”, “we,” and “us” refer to Naviteq Ltd. Israel (Check out our contact information.) We offer a wide range of software development services. We refer to all of these products, together with our other services and websites as “Services” in this policy.

This policy refers to the data we collect when you use our services or communicate with us. Examples include visiting our website, downloading our white papers and other materials, responding to our e-mails, and attending our events. This policy also explains your rights with respect to the data we collect about you. Data privacy of our employees is regulated in separate local acts and is not regulated by this policy.

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If you do not agree with this policy, please do not access or use our services, or interact with any other aspect of our business.

2. Data we gathered from our website’s users

When you visit our website, we collect usage statistics and other data, which helps us to estimate the efficiency of the content delivered. Processing data gathered from our website also helps us to provide a better user experience and improve the products and services we offer. We collect information through the use of “cookies,” scripts, tags, Local Shared Objects (Flash cookies), web beacons, and other related methods.

2.1. We collect the following categories of data:

  • Cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers)
  • Usage data, user behavior collected by cookies
What is a cookie?

HTTP cookie is a small piece of data that we send to your browser when you visit our website. After your computer accepts it or “takes the cookie” it is stored on your computer as an identification tag. Cookies are generally employed to measure website usage (e.g., a number of visitors and the duration of a visit) and efficiency (e.g., topics of interest to our visitors). Cookied can also used to personalize a user experience on our website. If necessary, users can turn off cookies via browser settings

2.2. How we process the data gathered

Naviteq and third-party providers we partner with (e.g., our advertising and analytics partners) use cookies and other tracking tools to identify users across different services and devices and ensure better user experience. Please see the list of them below.

2.2.1. Analytics partners

The services outlined below help us to monitor and analyze both web traffic and user behavior.

  • Google Analytics (Google LLC.) Google Analytics is a web analysis service provided by Google Inc. (Hereinafter in this document referred to as Google). Google utilizes the data collected to track and examine user behavior, to prepare reports, and share insights with other Google services. Google may use the data collected to contextualize and personalize the advertisements launched via Google’s advertising network. The service is subject to Google’s privacy policy. Google’s Privacy Policy
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User data may be employed to customize advertising deliverables, such as banners and any other types of advertisements to promote our services. Sometimes, these marketing deliverables are developed based on user preferences. However, not all personal data is used for this purpose. Some of the services provided by Naviteq may use cookies to identify users. The behavioral retargeting technique may also be used to display advertisements tailored to user preferences and online behavior, including outside Naviteq websites. For more information, please check the privacy policies of the relevant services.

  • Facebook Audience Network (Facebook, Inc.) Facebook Audience Network is an advertising service that helps to monitor and evaluate the efficiency of advertising campaigns launched via Facebook. The service is provided by Facebook, Inc. and is subject to the company’s privacy policy. Facebook’s Privacy Policy
  • Bing Ads (Microsoft Corporation). Bing Ads is advertising for launching and managing advertising campaigns across Bing search and Bing’s partner network. The service is provided by Microsoft Corporation and is subject to the company’s privacy policy. Microsoft Corporation’s Privacy Policy
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  • LinkedIn Marketing Solutions / LinkedIn Ads (LinkedIn Corporation) LinkedIn Ads allow for tracking the efficiency of advertising campaigns launched via LinkedIn. The service is provided by LinkedIn Corporation and is subject to the company’s privacy policy. LinkedIn’s Privacy Policy
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2.2.3. Other widgets and scripts provided by partner third parties

In addition to advertising partners and analytics partners mentioned above, we are using widgets, which act as an intermediary between third-party websites (Facebook, Twitter, LinkedIn, etc.) and our website and allow us to provide additional information about us or our services or authorize you as our website user to share content on third-party websites.

  • Disqus (Disqus, Inc.) is a blog comment hosting service for websites and online communities that use a networked platform. Disqus integration into a corporate blog enables website users to submit a comment to any article posted on the blog after he/she authorizes it into a personal Disqus account. Disqus Privacy Policy
  • WordPress (WordPress.org) is a free and open-source content management system (CMS). WordPress Stats is the CMS’s analytics module, which gathers the following statistics: views and unique visitors, likes, followers, references, location, terms, words, and phrases people use on search engines (e.g., Google, Yahoo, or Bing) to find posts and pages on our website. The service also allows for gathering such data as clicks on an external link, cookies, etc. The service is subject to WordPress’s privacy policy.
  • Twitter Button and Twitter Syndication (Twitter, Inc.) allow you to quickly share the webpage you are viewing with all of your followers. Twitter Syndication enables users to implement a widget, which gathers information about the company’s Twitter profile and tweets. The services are provided by Twitter Inc. and are subject to the company’s privacy policy. Twitter’s Privacy Policy
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  • LinkedIn Widgets (LinkedIn Corporation) are a quick way to infuse LinkedIn functionality into our website. We use this widget to enable content sharing and display the number of sharings by LinkedIn users. The service is provided by LinkedIn Corporation and is subject to the company’s privacy policy. LinkedIn’s Privacy Policy
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2.3. Purposes and legal basis for data processing

Naviteq is gathering data via this service with a view to improving the development of our products or services. Data gathering is conducted on the basis of our or third party’s legitimate interests, or with your consent.

User data collected allow Naviteq to provide our Services and is employed in a variety of our activities that correspond our legitimate interests, including:

  • enabling analytics to draw valuable insights for smart decision making
  • contacting users
  • managing a user database
  • enabling commenting across the content delivered
  • handling payments
  • improving user experience (e.g., delivering highly personalized content suggestions) and the services delivered (e.g., a subscription service), etc.
  • providing information related to the changes introduced to our Customer Terms of Service, Privacy Policy (including the Cookie Policy), or other legal agreements

2.4. Data retention period

We set a retention period for your data — collected from our websites — to 1 year. We gather data to improve our services and the products we deliver. The retention period from our partners is set forth by them in their privacy policies.

2.5. Data recipients

We do not transfer the gathered data to third parties, apart from the cases described in the General data processing section or in this Section, as well as cases stipulated in our third partner’s privacy policies.

3. Data we gather from our web forms

3.1. We collect the following categories of data

When you fill out any of the forms located at our websites, you share the following information with us:

  • Name/surname
  • Position
  • Phone number
  • E-mail
  • Location
  • Company name
  • Any other information you provided to us from your request

3.2. How we process the data gathered

The information about the request is transferred to our CRM or Hubspot. Later, it may be used to contact you with something relevant to your initial request, provide further information related to the topic you requested, and deliver quality service.

By sharing personal information with us, you are giving consent for us to rightfully use your data for the following business purposes:

  • Send any updates regarding services you have shown interest in or provide further information related to the topic you requested.
  • Contact and communicate with you regarding your initial request. To get your consent to further contact you regarding any other services you might be interested in.
  • To get your consent to further contact you regarding any other services you might be interested in.
  • Maintenance and support activities of our CRM system and related activities.

All the information gathered via contact forms is processed by the following services:

  • WordPress (Privacy Policy)
  • Hubspot (Privacy Policy)
  • Gmail services that deliver notifications about the filled out contact forms to our employees (Privacy Shield)

3.3. Purposes and legal basis for data processing

If you fill out a contact form to get an expert’s take on your project or to get familiar with the services our company delivers, we process your data in order to enter into a contract and comply with our contractual obligations (to render Services), or answer to your request. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired about from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

With an aim to enhance our productivity and improve our collaboration—under our legitimate interest—we may use your personal data (e.g., an e-mail, name, job title, or activity taken on our resources) to provide the information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery, as well as we may maintain and support the system, in which we store collected data.

If you fill out contact forms for any other purpose, including the download of white papers or to request a demo, we process data with a legitimate interest to prevent spam and restrict the direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

3.4. Data retention period

We set a retention period for your data collected from contact forms on our websites to 1 year. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on the white papers you downloaded from our websites).

3.5. Data recipients

We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

4. Data we gather from our web forms

4.1. We collect the following categories of data

When you answer a question and/or provide information via chatbot, you share the following information with us:

  • Name/surname
  • Position
  • Phone number
  • E-mail
  • Location
  • Company name
  • Any other information you provided to us from your request

4.2. How we process the data gathered

The information gathered is transferred to our CRM or Hubspot. Later, it may be used to contact you with something relevant to your initial request, provide further information related to the topic you requested, and deliver quality service.

By sharing personal information with us, you are giving consent for us to rightfully use and process in any way your data, including for the following business purposes:

  • Send any updates regarding services you have shown interest in or provide further information related to the topic you requested.
  • Contact and communicate with you regarding your initial request.
  • To get your consent to further contact you regarding any other services you might be interested in.
  • Maintenance and support activities of our CRM system and related activities, etc.

All the information gathered via chatbot is processed by the following services:

  • WordPress (Privacy Policy)
  • Gmail services that deliver notifications about the filled out contact forms to our employees (Privacy Shield)
  • Drift.com, Inc. (Privacy Policy)

4.3. Purposes and legal basis for data processing

If you share personal data via chatbot to get an expert’s take on your project or to get familiar with the services our company delivers, we process your data in order to enter into a contract and to comply with our contractual obligations (to render Services), or answer to your request. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

With an aim to enhance our productivity and improve our collaboration—under our legitimate interest—we may use your personal data (e.g., an e-mail, name, job title, or activity taken on our resources) to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery, as well as we may maintain and support the system, in which we store collected data.

If you share personal data via chatbot for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you.

4.4. Data retention period

We set a retention period for your data collected from communication with us via chatbot to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request (e.g., updated information on your initial request, etc).

4.5. Data recipients

We do not transfer data to third parties, apart from the cases described in the General data processing section and this section.

5. Data we gather via e-mails, messengers, widgets, and phones

5.1. We collect the following categories of data

When you interact with us via any other means and tools, we gather the following information about you:

  • Name/surname
  • Position
  • Phone number
  • E-mail
  • Location
  • Company name
  • Any other information you provided to us from your request

The information about a customer call is stored in our internal system and includes a full call recording (starting the moment a connection was established), a voice recording if any available, a phone number, and a call duration.

5.2. How we process the data gathered

All the requests acquired via e-mail are stored within a business Gmail account of Naviteq located at the Google’s server. The information about the request is further transferred and stored in internal CRM either by employees of Naviteq manually or automatically for further processing according to our purposes. We may maintain and support the system, in which we store collected data.

5.3. Purposes and legal basis for data processing

When you contact us via any other means to get an expert’s take on your project / our services or to make any kind of a request, we process your data in order to enter into a contract, to comply with our contractual obligations (to render Services), or answer to your request.

This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites. With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an e-mail, name, job title, or activity taken on our resources—to provide information we believe may be of interest to you. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery.

If you communicate with us for any other purpose we process data with a legitimate interest to prevent spam and restrict direct marketing of third-party companies. Our interactions are aimed at driving engagement and maximizing value you get through our services. These interactions may include information about our new commercial offers, white papers, newsletters, content, and events we believe may be relevant to you or your initial request.

5.4. Data retention period

We set a retention period for the data collected to 6 years. This data may be further used to contact you if we want to send you anything relevant to your initial request.

5.5. Data recipients

We do not share data with third parties, apart from the cases described in the General data processing section and cases stipulated in our third partner’s privacy policies.

6. Data we gather if you are our customer

6.1. We collect the following categories of data

If you are our customer, you have already shared the following information with us to process:

  • Names/surnames of contact persons
  • Positions
  • Phone numbers
  • E-mails
  • Skype IDs
  • Company name/address
  • Any other information you provided to us during service delivery
  • History of our communication, etc.

6.2. How we process the data gathered

  • Information about the existing customers is transferred to our internal CRM (by our employees manually or automatically on receiving a contact form) and Hubspot (HubSpot, Inc. Privacy Policy) for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver. We may further need any maintenance and support activities of our CRM system or any related activities.
  • To share contact information and information related to the services a customer is interested in, we may use the following messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy), as well as e-mail services—Gmail (Privacy Policy) or Outlook (Privacy Policy)
  • To store and share project requirements or any other information submitted by a customer (e.g., a project budget estimation to deliver a suitable commercial offer, UI mockups submitted by a customer, test access to a customer system, etc.), we may use services of Google (Privacy Policy), Adobe (Privacy Policy), Microsoft Office (Privacy Policy), Atlassian (Privacy Policy), and Trello (Privacy Policy)
  • To provision phone calls in a distributed manner, Naviteq makes use of services to store historical data about the activities conducted.
  • To establish internal business processes within our departments and teams and to ensure timely request processing, we make use of Trello (Privacy Policy) and Atlassian (Privacy Policy). These services may store project information related to a technology stack, budget, roadmap, deadlines, Naviteq project team, etc.
  • To store the audio recordings of negotiations with a customer in order to clarify details if necessary and conduct meetings with previous, existing, and potential customers, we make use of GoToMeeting (Privacy Policy), and Hangouts (Privacy Policy), or Zoom (Privacy Policy).
  • To store case studies, describing a delivered project approved by a customer, we use an internal web portal—SharePoint Portal (Privacy Policy)—which only employees of Naviteq can access.
  • To provision contracts, all the data about the active customers is stored in a secured internal network resource with limited access. This resource is available only to our account managers or other employees concerned for the purpose of improving service delivery while establishing communication with a customer, issuing an invoice, and generating reports for a customer. Additional services Naviteq uses for issuing invoices Azets AS (Privacy Policy). These services process data in compliance with the privacy policies of the mentioned services.
  • Additionally, by sharing with us this information you are giving consent to contact you in order to get your consent for the possibility to contact you regarding any other services you might be interested in

6.3. Purposes and legal basis for data processing

We use personal data submitted for the following purposes:

To fulfill/comply with our contractual obligations or answer your request. For example, we use your name or an e-mail in contact to send invoices or communicate with you at any stage of the service delivery life cycle. This way, we may use your personal information to provide services to you, as well as process transactions related to the services you inquired from us. For example, we may use your name or an e-mail address to send an invoice or to establish communication throughout the whole service delivery life cycle. We may also use your personal information you shared with us to connect you with other of our team members seeking your subject matter expertise. In case you use multiple services offered by our company, we may analyze your personal information and your online behavior on our resources to deliver an integrated experience. For example, to simplify your search across a variety of our services to find a particular one or to suggest relevant product information as you navigate across our websites.

With an aim to enhance our productivity and improve our collaboration, what is our legitimate interest, we may use your personal data—such as an an e-mail, name, job title, or activity took on our resources — to provide the information we believe may be of interest to you and communicate with you in order to get your consent for a possibility to contact you regarding any other services you might be interested in. Additionally, we may store the history of our communication for the legitimate purposes of maintaining customer relations and/or service delivery as well as to maintain and support our CRM system and related activities.

6.4. Data retention period

We set the retention period for your data about our customer to 1 year from last Service delivery. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on related services, news, events, updates, etc).

6.5. Data recipients

We do not share data with third parties, apart from the cases described in the General data processing section or in this section.

7. Data we gather from the attendees of our events

7.1. We collect the following categories of data

When you register or attend an event organized by Naviteq, you share the following information with us:

  • Names/surnames of contact persons
  • Positions
  • Phone numbers
  • E-mails
  • Skype IDs
  • Company name/address
  • Any other information you provided to us during service delivery
  • History of our communication, etc.

7.2. How we process the data gathered

Data about users who filled out a contact form is stored in our internal CRM, which shall be maintained and supported, and Hubspot (HubSpot, Inc. Privacy Policy) — by our employees manually or automatically on receiving a contact form — for further processing a customer request and providing relevant services, as well as developing recommendations on improving the services we deliver.

To share contact information, as well as information related to the events and services that may be of interest to a customer, Naviteq may use the following:

  • Messengers: Skype (Privacy Policy), Viber (Privacy Policy), WhatsApp (Privacy Policy), or Telegram (Privacy Policy)
  • E-mail services Gmail (Privacy Policy) or Outlook (Privacy Policy)
  • Social media platforms: LinkedIn (Privacy Policy)
  • VOIP phone and conferencing services: GoToMeeting (Privacy Policy), Hangouts (Privacy Policy) or Zoom (Privacy Policy).

To provide users with the possibility to register for an event organized by Naviteq and acquire tickets, we use Eventbrite (Privacy Policy).

To store and share information about attendees of the events organized by Naviteq, as well as to improve all the online activities related to such events, Naviteq makes use of the services of Google (Privacy Policy) and Microsoft (Privacy Policy)

To enable marketing activities and share information about relevant services provided by our company, we use remarketing and advertising instruments available through Google Adwords (Privacy Policy).

To build a strong community around the events organized by Naviteq and to interact with those interested in our services, we use Meetup.com (Privacy Policy).

To optimize internal processes and improve communication channels, we may use Atlassian (Privacy Policy) and Trello (Privacy Policy).

7.3. Purposes and legal basis for data processing

To establish efficient communication with customers about our services, we may use the following data:

  • To fulfill and comply with our contractual obligations or answer to your request. To maintain contract development, we use your contact data to send transactional information via e-mail, Skype, or any other communication means or services. Your contact data is also used to confirm your request, respond to any of your questions, inquiries, or requests, provide support, as well as send you any updates on the services we deliver.
  • To fulfill our legitimate interest, we use your contact information and information about your interaction with our services to send promotional materials that we find relevant to you via e-mail, Skype, or any other communication means or services. Our interactions are aimed at driving engagement and maximizing the value you get through our services. These interactions may include information about our new events, commercial offers, newsletters, content, and events we believe may be relevant to you. To fulfill our legitimate interest, we use your contact information which is stored at our CRM system in order to maintain and support our CRM system and carry on any related activities.

7.4. Data retention period

We set the retention period for your data about our customer to 6 years from the last event you have been registered. We keep it to be able to reach you when we have something relevant to your initial request (for example, updated information on calls, e-mail, etc.).

7.5. Data recipients

We do not share personal data with third parties, apart from the cases, which implies Naviteq is to provide a list of registrars to the organizer of the event with a view to ensuring an acceptable level of organization and security.

8. General data processing and data storage

Our processing means any operation or set of operations that is performed on personal data or on sets of personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction, support, maintenance, etc.

The retention period of storing data varies on its type. As the retention period expires, we either delete or anonymize personal data collected. In case data was transferred to backup storage and, therefore, cannot be deleted, we continue to store it in a secure fashion, but do not use it for any purpose. In all the other cases, we proceed with the deletion of data.

The information available through our websites that was collected by third parties is subject to the privacy policies of these third parties. In this case, the retention period of storing data is also subject to the privacy policies of these third parties.

To prevent spam, we keep track of spam and swindler accounts, which may be blocked through filtering at the server level.

A request containing words, which may be treated as spam-related or which may promote the distribution of misleading information, are filtered at the server level, as well as by company employees manually.

Data storage on our servers, as well as on cloud services provided by Google, Amazon, Hubspot, and on other services, inter alia Drift.com or other stipulated in this policy.

We do not make automated decisions, including profiling.

9. Your rights

Below, you will find a list of the rights you are subject to. Please note that some of the enlisted rights may be limited for the requests, which expose the personal information of another individual who is subject to the very same rights for privacy. In such a case, we will not be able to satisfy your request for data deletion if it contains information we are eligible to keep by law.

The right to be informed and to access information. You have legal rights to access your personal data, as well as request if we use this data for any purpose. Complying with our general policy, we will provide you with a free copy of your personal information in use within a month after we receive your request. We will send your information in use via a password-protected PDF file. For excessive or repeated requests, we are eligible to charge a fee. In case of numerous or complex requests, we are eligible to prolong our response time by as much as two additional months. Under such circumstances, you will be informed about the reasons of these extensions. In case, we refuse to address a particular request, we will explain why it happens and provide you with a list of further actions you are eligible to proceed. If shall you wish to take further action, we will require two trusted IDs from you to prove your identity. You may forward your requests to our Data Protection Officer ([email protected]). Please provide information about the nature of your request to help us process your inquiry.

The right for rectification. In case you believe, we store any of your personal data, which is incorrect or incomplete, you may request us to correct or supplement it. You also have the right to introduce changes to your information by logging into your account with us.

The right to erase, or “the right to be forgotten”. Under this principle, you may request us to delete or remove your personal data if there is no solid reason for your data continued processing. If you would like us to remove you from our database, please e-mail [email protected]). The right to be forgotten may be brought into force under the following reasons:

  • Data, which no longer has a relation to its original purpose for the collection.
  • You withdraw consent with respect to the original reason data was processed, and there is no other reason for us to continue to store and process your personal data.
  • You have objections to processing your personal data, and there are no overriding legitimate reasons for us to continue to process it.
  • Your personal data has been unlawfully processed.
  • Your personal data has to be deleted to comply with a legal obligation in a European Union or a Member State law to which Naviteq is subject.
  • Your personal data has been collected in relation to the offer of information society services.

The right to restrict processing. Under this right, you may request us to limit the processing your personal data. In this regard, we are eligible to store information that is sufficient to identify which data you want to be blocked, but cannot process it further. The right to restrict processing applies to the following cases:

  • Where you contest the accuracy of your personal data, we will restrict data processing until we have verified the accuracy of your personal data.
  • Where you have objected to data processing under legitimate interests, we will consider whether our legitimate interests override yours.
  • When data processing is unlawful, and you oppose data deletion and request restriction instead.
  • If we no longer need your personal data, but you require this data to establish, exercise or defend a legal claim.

If we have disclosed your personal data in question to third parties, we will inform them about the restriction on data processing, unless it is impossible or involves disproportionate effort to do so. We will inform you if we decide to lift a restriction on data processing.

The right to object. You are eligible to object to processing your personal data based on legitimate interests (including profiling) and direct marketing (including profiling). The objection must be on “grounds relating to his or her particular situation.” We will inform you of your right to object in the first communication you receive from us. We will stop processing your personal data for direct marketing purposes, as soon as we receive an objection.

The right to data portability. You are eligible to obtain your personal data, which is processed by Naviteq, to use it for your own purposes. It means you have the right to receive your personal data — that you have shared with us—in a structured machine-readable format, so you can further transfer the data to a different data controller. This right applies in the following circumstances:

  • Where you have provided the data to Naviteq.
  • Where data processing is carried out because you have given Naviteq your consent to do so.
  • Where data processing is carried out to develop a contract between you and Naviteq.
  • Where data processing is carried out automatically. (No membership data is processed using automated means, so this right does not apply).

Withdrawal of consent. If we process your personal data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any point in time. Please note, that if you exercise this right, you may have to then provide your consent on a case-by-case basis for the use or disclosure of certain personal data, if such use or disclosure is necessary to enable you to utilize some or all of our services.

Right to file a complaint. You have the right to file a complaint about manipulations applied to your data by Naviteq with the supervisory authority of your country or a European Union Member State.

10. Data security and protection

We use data hosting service providers in the United States and Ireland to store the information we collect, and we do use extra technical measures to secure your data.

These measures include without limitation: data encryption, password-protected access to personal information, limited access to sensitive data, encrypted transfer of sensitive data (HTTPS, IPSec, TLS, PPTP, and SSH) firewalls and VPN, intrusion detection, and antivirus on all the production servers.

The data collected by third-party providers is protected by them and is subject to their terms and privacy policies.

The data collected on our websites by Naviteq, as well as the data, which you entrust us under NDAs and contracts, is protected by us. We follow the technical requirements of GDPR and ensure security standards are met without exception.

Though we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data is absolutely safe from intrusion by others during transmission through the Internet, or while stored on our systems, or otherwise in our care.

11. Data transfer outside EEA

We collect information worldwide and primarily store this information in the United States and Ireland. We transfer, process, and store your information outside of your country of residence across regions wherever we or our third-party service providers operate for the purpose of delivering our services to you and for maintenance and support purposes. Whenever we transfer your information, we take precautionary measures to protect it. Thus, the data by third-party providers may be transferred to different countries globally for processing. These data transfers fall under the terms and privacy policies of these providers and (or) under standard data protection clauses.

The data collected by Naviteq may be transferred across our offices. Headquartered in Israel.

12. General description

We may supplement or amend this policy by additional policies and guidelines from time to time. We will post any privacy policy changes on this page. We encourage you to review our privacy policy whenever you use our services to stay informed about our data practices and the ways you can help to protect your privacy.

Our services are not directed to individuals under 16. We do not knowingly collect personal information from individuals under 16. If we become aware that an individual under 16 has provided us with personal information, we will take measures to delete such information.

If you disagree with any changes to this privacy policy, you will need to stop using our services.

Contact us

Your information is controlled by Naviteq Ltd. Israel If you have questions or concerns about how your information is handled, please direct your inquiry to Naviteq Ltd. Israel, which we have appointed as responsible for facilitating such inquiries.

Naviteq Ltd. Israel:

Israel, Tel Aviv, Alon Building 1, Yigal Alon St 94, Tel Aviv-Yafo

Phone/fax: +972 (58) 4448558

E-Mail: [email protected]